Selected clients
In markets where trust has to be earned in detail.
Positioning and messaging for visionary teams in industrial, energy, and climate markets. Built to help you win business in long buying cycles.
A buying decision that starts with one conversation still has to move through six more stakeholders, months of delay, three competing alternatives, and someone in procurement who was never in the room.
That is where positioning is tested, when the message has to carry the context with it.
Found in Context maps buyer priorities, market pressure, and the competitive landscape, then builds positioning and messaging that holds up across the full cycle.
The best positioning is rooted in research, and that is the part we love. We talk to your leadership, interview your customers, and scout your competitors to map what earns trust from buyers and investors.
Your ambition sets the direction. Together, we turn market research and your team’s expertise into a clear position, a compelling value proposition, and a story backed by proof. One your team believes in and is ready to take forward.
Buyers rarely decide in the room with you, so we write for the rooms you do not see. We turn the strategy into case studies, decks, and web copy that hold up through months of comparison.
You know your offer is strong.
We make it easy for the right prospects to see it that way too.
We explore your market and materials to uncover opportunities for your positioning and messaging.
You get a context map and practical recommendations for making the most of them.
I’m Deyanira Borisova, founder of Found in Context. From circuit breakers and wireless sensors to industrial automation, my work keeps bringing me back to one question: how does a promising idea become part of the way an industry works?
I’ve explored that question inside corporate teams and alongside startup founders, where research, strategy, and execution often share the same desk. That experience taught me to make communication part of the business strategy from the beginning.
Marketing & Sustainability
Marketing has been optimized for reach, conversion, and speed. But in a world of climate pressure, AI-generated content, and saturated markets, the next shift is more serious: building trust, supporting communities, and helping people make choices that create long-term value instead of more waste.
Coming soon
Climate & Systems
From pollination monitoring to habitat restoration and agricultural resilience, bee-focused startups sit inside a wider system of food risk and climate adaptation. This systems map looks at where bee-focused startups fit and what they enable beyond pollination.
Coming soon